Before making a purchase, most customers choose to do research looking for important facts about an online business: the size and success of the retailer, its notable customers, testimonials, key accomplishments, awards and accreditation and media coverage. Each of these can help buyers feel more comfortable before making a purchase, especially when all they know and all they've experienced about a company is their website.
In a November 20th post entitled, A Few Tips For Buying Artificial Christmas Trees Online we suggested that when purchasing online, customers try and located objective sources to "Qualify the Online Company's Reputation". We know how critical this step is in the buying process. For our part, Christmas Lights Etc., one of the largest retailers of Artificial Christmas Trees, Christmas Lights and Decorations in the U.S. with over 180,000 orders successfully fulfilled since 2000, now stands as:
- The #1 Christmas Shopping Website online according to Alexa
- An A+ rated business with the Better Business Bureau
- A highly rated Bizrate Customer Certified retailer
- An Inc. 500/5000 company for three years in a row
- And the list goes on...
You know, when it's your money, you're probably not willing to roll the dice when it comes to service, quality and dependability and that means it's important to take a hard look at who you're buying from online.